Air Jordan 1 is the pioneer of Air Jordan brand. It was first released in 1985 and it was an early work of Peter Moore, possibly the great sneaker designer in the world. Ever since the creation of it, there was an “Air Jordan fashion” all over the world. And to this day, Air Jordan has become the most popular sneaker brand in the world.
The first show of Air Jordan 1 shoes can trace back to in 1985 when Michael Jordan made his debute with a pair of strange shoes. When he entered into the stadium, he has won all the attention of the crowd. Before that there was not a single player who dared to wear a pair of strange shoes with dazzling colourway. At that time this practice was permitted by the Association which published a rule that the color of team should be uniform, that was to say the color of the team’s jersey and shoes should be the same. As a result, Michael Jordan had to pay a fine every game. At the first, the fine was only $50 also, but in consideration of the sensation the strange shoes have aroused, the fine was raised to $1000 per game. Even so, the strange shoes were rather popular among young people as the shoes were widely regarded the representative of their rebel and personality. That resulted in a big increase to Nike’s turnover.
Originally, Nike’s contract with Michael was to reverse its embarrassing conditions, but he brought a great vigor to Nike unexpectedly. After the release of Air Jordan 1, Nike made up the deficits and made profit. What is more, a fresh sneaker brand-Air Jordan coming into being and gradually established itself as the most popular sneaker brand.
Totally, Nike has released 12 different Air Force 1 for 30 teams and everyone make itself outstanding with its own features. Originally these shoes were exclusively designed for NBA players. At that time, as one of the Air Force family, it was too formidable for plains to have one. With the spreading of basketball and sneaker culture, the nature of Air Force 1 has totally changed.It is no longer the stars only. It has transcended the boundary between sports and sneaker culture. Now, it is the not the exclusiveness of basketball players any more. Instead, it has been accepted by millions of basketball lovers and hip-hop. But its influence shows no design of decline and it witnesses the popularization of basketball for than 1/4 century. Thanks to its comfort and nobility, it has become a must for fashion-hunters. Over time, Air Force has been associated with rebel and met young people’s eagerness for curiosity and personality. What is more, the well-equipped Air Force has not only made it possible for players to develop their potentials, but also brought its exclusive quality into our life. That is to be you and never be confined to others. Air Force 1, the creation once, has earned itself a title classic. Should say it is a product of Nike, now it does not only belong to Nike, instead it has become a symbol of the whole sneaker culture. To develop its potentials to the degree possible, designers made a special effort to retro it and try to give it a new soul by means of new colorways and designs. As a result Retro of all kinds came into being. This is very like Air Jordans. Nowadays, it has become a must for young people in America. This can be seen from 1996 rookie, Randy Foye and Rudy Gay when they were taking photos for National Basketball Magazine; they coincidentally wore Air Force 1 White. In their eyes, Air Force 1 was a fashion and a sign of personality. Consequently, Air Force has become the favorite of sneaker collectors. Some of them were tabled as high as thousand dollars. Besides, many big names in show business are proud of an exclusive Air Force 1. Kobe Bryant was honored with an exclusive Air Force 1 in 2007 when he endorsed for Sony in 2007.
2010 has been full of surprises, so does the Jordan Brand releases. There are too many models we did not think we would see for years to come. The most surprising release is a set of retro Air Jordan IX, featuring old black and orange colorway, but we have to agree that this simple colorway contributes to an amazing shoes. The latest retro scheduled Air Jordan IX (9) Retro(Black/Orange)(AJ9)J9-050 would make a great addition for any collector, don’t miss it.
Air Jordan IX (9) Retro(Black/Orange)(AJ9)J9-050
Air Jordan IX (9) Retro(Black/Orange)(AJ9)J9-050
As the most popular basketball shoes brand, Air Jordan has a special significance either in collection or history. Air Jordan I and Air Jordan v and Air Jordan VIhave ushered in a revolution in sneaker design. But it is only Air Jordan XI that is a perfect combination of design and historical significance.
First making its debut in 1995, Air Jordan XI was imposed a special historical significance. It is when Michael Jordan came back to NBA and played all games in 1995-1996 seasons. Before that, many fans and Air Jordan lovers thought that Air Jordan would suffer a decline in its sales as a result of the retirement of Michael Jordan. This guess has turned out to be true。
The sales of Air Jordan VII, Air Jordan VIII and Air Jordan IX were a far cry from Air Jordan VI. And consequently, Air Jordan X has been publicly the most unpopular one among all Air Jordan. It is for the returning of Michael Jordan and reversed the declining sales of Air Jordan; Air JordanXI came into being.
In my opinion, Air Jordan XI represented Michael Jordan’s soul, fighting will and spirit best. It is amazing but can be easily ignored and underestimated. Some people think it is too arrogant in and of itself like Michael Jordan. I should say these guys are too biased too find Air Jordan XI amazing characteristics- the communication between man and shoes……