August 30th, 2010Air Jordan 1 ushered in a new era in sneaker development
Air Jordan 1 is the pioneer of Air Jordan brand. It was first released in 1985 and it was an early work of Peter Moore, possibly the great sneaker designer in the world. Ever since the creation of it, there was an “Air Jordan fashion” all over the world. And to this day, Air Jordan has become the most popular sneaker brand in the world.
The first show of Air Jordan 1 shoes can trace back to in 1985 when Michael Jordan made his debute with a pair of strange shoes. When he entered into the stadium, he has won all the attention of the crowd. Before that there was not a single player who dared to wear a pair of strange shoes with dazzling colourway. At that time this practice was permitted by the Association which published a rule that the color of team should be uniform, that was to say the color of the team’s jersey and shoes should be the same. As a result, Michael Jordan had to pay a fine every game. At the first, the fine was only $50 also, but in consideration of the sensation the strange shoes have aroused, the fine was raised to $1000 per game. Even so, the strange shoes were rather popular among young people as the shoes were widely regarded the representative of their rebel and personality. That resulted in a big increase to Nike’s turnover.
Originally, Nike’s contract with Michael was to reverse its embarrassing conditions, but he brought a great vigor to Nike unexpectedly. After the release of Air Jordan 1, Nike made up the deficits and made profit. What is more, a fresh sneaker brand-Air Jordan coming into being and gradually established itself as the most popular sneaker brand.
